Display device



- VApril 9, 1935. y R. E. PNG; '5 1,997,429

Filed Feb. 25, 1955 3 Sheets-Sheet 1 ATTORNEYS April 9,1935. RE. PAIGE Y 1,997,429

DI SPLAY DEVI GE Filed Feb. 25, 1953 3 Sheets-Sheet 2 INVENTOR /P/chqo Eran/@AUGE fm y ATroRNEYS April 9, 1935. R. E. -AIGEY 1,997,429

DISPLAY DEVI'CE Filed Feb. 25, 1953 3 Sheets-Sheet 3 i u i n y /Q/c//Ae 2170/VP4/65 Patented Apr. 9, 193? msPLAY DEVICE nirharanmn Paige, meshing, N. Y. Application February 25, 1933, serial No. 658,507

4 Claims.

This invention relates to new and useful im provements in methods of manipulating flexible materials such as paper, cardboard and relatively light thin metals.

It is an object of the invention to provide a new and novel method of scoring, creasing and bending such materials, preferably cardboard, whereby novel and attractive effects, especially in advertising and similar display devices, may be obtained. Y v

A feature of the invention resides in the scoring of flexible materials on curved or angularly disposed lines in such a manner that the material may be exed as by circumexion or circumplication about centers which may be located within the confines of the material operated upon or at points removed therefrom.

A further feature of the invention resides in a novel method which will permit of causing a flat piece of material having but two dimensions, length and width, excluding of course its thickness, to assume a third dimension, depth.

In carrying out the present invention, a piece of material of two dimensions as above described is scored as desired upon its opposite faces, after which it may be folded upon said scored lines to produce the article described. The folding is produced by circumexion or circumplication about centers bearing a definite relation to the scored lines. 'Ihis folding of the-material reduces the area, length and breadth, and throws the surplus material into a third dimension of depth.

It has been found in actual practice, that material manipulated in the afore-mentioned manner is, in the finished article, placed under tension which condition adds materially to the strength thereof and produces inherent strength in the finished product to adegree far beyond that possessed by the material in its original state.

.This last mentioned feature ofthe invention is of particular importance since it permits of production of display devices from relatively light thin material which when finished will be possessed of greatr strength. Furthermore, the use of light thin material permits of a greater latitude of circumexion and circumplication than is possible with stock or material of the heavier weights and greater thicknesses.

Still another feature of the linvention resides in the fact that after the material or stock has been conditioned and flexed once into shape to produce the finished article, it will, after being knocked down or collapsed, readily reassume the form which it is finally to take. This is also an important feature of the invention, since it great- (Cl. 20S-44) ly simplifies the setting up of the device by persons not thoroughly familiar with such processes. Certain other features of the invention relate to the peculiar combinations of curved, arcuate and angular scoring and flexing of materials or stock which in themselves are possessed of but little supporting strength and which are, by the present invention, successfully employed in the production of novel and highly attractive display devices capableof supporting greater weights and withstanding greater strains than any similar devices with which I am familiar.

Other features of the invention relate to certain novel and improved constructions, arrangements and combinations of parts hereinafter described and particularly pointed out in the claims, the advantages of which will be readily understood and appreciated by those skilled in the art.

'I'he invention will be clearly understood from the accompanying drawings illustrating the invent in its preferred form and the following detailed descriptionof the constructionsl therein shown. v Y

In the drawings: v

Figure 1 is a perspective view of a display de- 25 vice inthe form of a so-called display basket, constructed in accordance with the present invention, y

Figure 2 is a transverse sectional view thereof, taken on an enlarged scala-on the line 2 2 of 30 Figure 1. Figure 3 is a longitudinal sectional view thereof taken in a plane at right angles to Figure 2,

Figure 4 is a fragmentary lrear elevational view,

Figure 5 is a plan view of a blank from which the device illustrated in Figure 1 1s formed,

Figure 6 is a fragmentary view in elevation, illustrating a modified form of the invention,

Figure '7 is a plan view of a blank from which 4 the device illustrated in Figure 6 is formed,

Figure 8 is a fragmentary plan view illustrating a still further modified form of the invention,

Figure 9 is a perspective view of a still further 4 modified form of the invention,

Figure 10 is a vertical sectional view thereof, and

Figure 11 is a plan view illustrating the blank from which the modified form illustrated in Figures 9 and l0 is constructed.

In 4that form of the invention illustrated in Figures 1 to 5 inclusive, my invention takes the form of a display device particularly adapted for use on counters or tables and adapted to contain small articles of merchandise, and to display ad- -vertising copy relating thereto.

4In this form, the invention consists of a main body portion I0, having a bottom I I, a depending flange I2 which defines the upper edge of the main body portion I 0, and a wing extension I3, which latter is provided for the purpose of displaying suitable copy relating to the commodity offered for sale, samples of which are to be displayed in the basket-like receptacle formed by the body portion I 0.

The device is formed from a single piece of flexible material, preferably cardboard from which a blank such as illustrated in Figure 5 is formed. The blank in Figure 5 is designated A. To produce a device such as illustrated in Figures 1 to 5, the blank A is formed with a straight side edge B and curved end edges C and D. The curved end edge D merges into a straight edge E which terminates at the end of an extended portion F. The blank is cut along the lines 20, 2l, 22 and 23 to remove a portion thereof as indicated by vthe space G in Figure 5. Cutting along the lines 23, 24 and 25 provides an extension H which, when the device is set up for use, occupies an upright position so that copy printed upon the front face thereof will be plainly visible.

In addition to being cut as above described,

l the blank A is scored in the manner hereinafter described in oder that the blank may subsequently be flexed into its final form. One line of scoring designated 30 is slightly spaced from the outer edge of the blank, and extends parallel therewith from the end of the extended portion F, to the point 3l where it joins the inner end of the cut line 25. This scored line 30 is formed upon the upper face of the blank as it is shown in Figure 5, and that area of the blank which lies between the outer edge thereof and the scored line 30, forms the depending flange I2 heretofore mentioned.

The blank A is also scored along the straight lines 32 33 and 34, these scored lines being formed upon the under face of the blank as it is shown in Figure 5. The scored line 32 is connected with the scored line 33 by a curved or arcuate scored line 35 at one of its ends, its opposlte end being connected with the scored line 34, by an arcuate scored line 36. Both of these arcuate scored lines 35 and 36 are formed upon the under face of the blank as it is shown in said Figure 5.

In yforming an article as herein illustrated, scored lines such as 31 and 38 are also employed. The scored lines 31 extend radially from the axis 39 of the arcuate scored line 35 and terminate at those points where they intersect this scored line 35, the radially extending scored lines 38 extending from the axis 40 of the arcuate scored line 36 to the vpoints where they intersect said scored line 36. These scored lines 31 and 38 are formed upon the under face of the blank as it is shown in Figure 5. In additionY to the scored lines above mentioned, there is a. scored line 4I which extends from the axisv46 of the arcuate scored line 36 to the cut edge 23 of the blank. It will also be noted that the cut line 2I extends the full distance between the axis 39 of the arcuate scored line 35 and theaxis 40 of the arcuate scored line 36. The scored line 4I heretofore mentioned is formed upon the under side of'the blank as it is shown in Figure 5 :and this scoring, together with the cut line 2l, forms an area 44 the purpose of which will be hereinafter explained.

The depending flange I2 is formed with a slit or similar opening 45 near one end, and upon its opposite end, there is a suitably formed tongue 46 for reception in said slit. A second slit 41 is formed in the main body portion I0, and projecting from the cut edge 23 there is a tongue 48 adapted for reception in the slit 41.

The blank A as it is shown in Figure 5, is adapted to be flexed upon the several scored lines from the flat position in which it is shown and in which position it has, except for thickness, two dimensions, that is length and breadth, into a third dimension of depth, thereby providing the display device illustrated in Figures 1 to 4.

To accomplish this flexing of the blank, the area 44 is first bent slightly downward in Figure 5. The two cut edges 20 and 23 are then brought together until the extended'portion F passes behind the body portion ID at the base of the extension H. In this latter position, the tongue 46 may be engaged in the slit 45 and the tongue 48 engaged in the slit 41. The tongue 46 will be of the so-called locking tongue type in order to hold the blank in its flexed position and while the tongue 46 is not shown as. of the locking tongue type, it may if desired be so constructed. Its primary function, however, is to retain the two overlapped sections of the body portion incontact with each other.

In flexing the blank as above described, the blank bends or folds upon the several scored lines heretofore mentioned, the area 44 underlying the area'. 50 between the scored line 32 and vthe edge 2|, while the area 5I between the scored lines 34 and 4I, overlies the area 52 bounded by the scored line 33, radially scored line 31 and a portion of the cut edge 20. Folding or bending upon the straight scored line 32, arcuate scored lines 35 and 36 and the radially scored lines 31 and 38 causes the bottom II .to stand up or assume in cross sectional form, a dihedral angle, while the marginal flange I2, depends or extends .downwardly from the upper edge of the main body portion I0.

In flexing of the blank as heretofore described, the stock or material from which the device is formed, `is placed under 'some tension and this tension, together with the shape of the device, produces a high degree of strength which renders the device capable of supporting greater weights, and withstanding far greater strains than any other display devices of this general character with which I am familiar.

F into position underlying the main body portion I0 at the base of the extension H.

.the set up position upon bringing the extension In addition to display devices `of ythe type .above The blank from which such a device is formed is illustrated in Figure 7 and after being shaped to provide the desired contour, the blank is cut along the lines 60 and 6| to provide a removable portion'which results in a space X. The blank is scored upon the radial lines 63, 64, 65 and 66, extending radially from the point 61. scores are formed upon the upper face of the blank as it is shown in Figure 7. 'Ihe blank is also scored upon the lines 68, 69, 10 and 1| which are continuations respectively of the score lines 63, 64, 65 and 66. The score lines 68 to 1| inclusive are, however, formed upon the under face of the blank as it is shown in Figure 7. The blank is also scored upon the lines 12, 13, 14 and 15. These last mentioned score lines are continuations of the score lines 68 to 1| inclusive and they are formed upon the upper face of the blank as it is shown in Figure 7. The blank is scored upon its under face as it is shown in Figure 7 along the lines 16, 11, 18, 19 and 80, and also upon its upper face, along the lines 8|,` 82, 83, 84 and 85. In addition to the above scoring, the blank is scored along the line 86, which score line terminates at its inner end at the point 61.

It will be noted that the cut edge 60 terminates at its inner end at the point 61 and if the area 81 be bent upon the scored line 86, and the two leg members 88 and 89 thereof brought together by iiexing the blank until the scored line 86 and the cut edge 60 are parallel with each other, the blankv will be exed upon the several scored lines, and will be given depth and will produce a structure which is illustrated in elevation in Figure 6. As illustrated in Figure 6, this structure produces a column or similar structure. Its rear side in said figure is, however, the reverse of what is seen in Figure 6, that is to say, itis recessed or set back, which produces a shrine like appearance and has been effectively used by me for this effect.

Figure 8 discloses a slightly modified form of the-invention as illustrated in Figures 6 and 7. In the form illustrated in Figure 8, however, instead of employing angles, I employ curved or arcuate scoring lines connecting the longitudinally extending scoring with the result that curved lines instead of straight angular lines of bend are provided. l

'I'he blank employed in connection with the form of the invention illustrated in Figure 8 isV of substantially the same form as .that employed in Figures 6 and 7, its one salient difference being the curved outer end edge 90. The blank in this form is scored upon its upper face in the position in which it is shown along the line 9|. It is also 'scored upon its under face upon the line 92 and upon itsupper face'along the line 93, this last mentioned score line terminating at its inner end at the pcint 94. The blank is also scored along a. plurality of lines 95 which extend radially from the point 94 and terminate at the points where they intersect the scored line 92.

If, now, this scored blank be exed in the.

same manner as described for the blank illusl tratedinFigure 7, a device similar in appearance to that shownin Figure 6 will result, except of course the several panels will be dened by curved and straight lines instead of straight and angular lines.

In that form of the invention illustrated in Figures l to 11, the device is constructed from a blank of cardboard or similar material, which blank comprises a body portion |00, two wing portions and |02 and a display copy area |03. The body portion |00 is scored or creased longi- These tudinally` on the lines designated |04, |05, |06 and |01. The body portion |00 is also doubly creased or scored transversely as indicated at |08 and |09.

In addition to the above scorings or creaslngs, the wing members |0| and |02 are angularly scored on the lines ||0 and `'I'hese wing members are formed with projections ||2 and are scored transversely as at |3 in order that the sections ||2 may fold upon their respective wing members.

Each wing member |0| and |02 is provided with two locking tongues and 6 and these locking tongues are adapted to be `received in slots ||1 in the display copy area |03 to hold the device in its set up position.

In setting up the device the wings l|0| and |02 are folded rearwardly upon the two angular scored or creased lines ||0 and ThisE throws the wing members upwardly the body portion of the blank bending downwardly upon the scored or creased line |04 upwardly upon the creased line |05 and rearwardly upon the creased line |06, the copy display area |03 being bent forwardly to a vertical position on the scored or creased line |01. After the blank has been folded as described the two locking tongues 5 and ||6 will lie in registration with each other and will then be free to be inserted in their respective slots or openings I |1. As best illustrated in Figure 10, the sections !|2 fold upon the crease or score lines ||3 to a position in face to face relation with their respective wings |0|v or |02 and behind' a porton thereof as indicated at |20 in Figure 1'0.

This form of the invention provides a display device which has a plurality of stepped supporting shelves orplatforms from which extends vertically a relatively large copy display area which device is possessed of considerable strength.

Thus it will be readily apparent that the present invention provides a new and novel method of manipulating cardboard and other flexible materials to produce new and novel eects in display devices and permits the scoring and folding or flexing of materials along curved and irregular lines in a manner which to my knowledge has never before been accomplished.

While in the present presentation of the invention I have shown three forms in which it may be carried out, I do not wish to be limited to these forms illustrated since I have practiced the invention in many other forms too numerous to illustrate and describe herein. Furthermore, I have mentioned only scoring as the means employed to weaken the material or stock to form r denite lines offold or exing, but I wish to be understood that I may use creasing or other well known methods of forming definite lines of fold in materials of a foldable nature.

lHaving thus described the invention, what is claimed as new and what it is desired to secure by Letters Patent of the United States, is:-

1. A blank or cardboard circumexed to produce a re-entrant portion terminating in an apex or reduced portion, a denite line dening and bounding the base ofthe re-entrant portion, vsaid defining and boundary line comprising a plurailty of score lines arranged in end to end in angularly disposed relation, and score lines extending from the junction points of the angularly disposed score lines to the apex or reduced portion of the re-entrant portion.

2. A blank of cardboard circumexed to provide definite line defining and bounding the base of the re-entrant portion, said defining and bounding line comprising a plurality of connected score lines arranged in end to end angular relation, and converging score lines originating at the ends of the angularly disposed score lines which form the dening and boundary line of the re-entrant portion and extending transversely of said reentrant portion throughout the width thereof.

3. A display device formed from a flat blank of foldable material, said blank comprising a main body portion, a plurality of elongated extensions projecting from the main body portion of the blank, crease or score lines traversing the main body portion of the blank, crease or score lines traversing the extensions of the blank in angular relation to the crease or score lines of the said body portion thereof, the elongated extensions being secured in a drawn-together position so as to circumex said blank on said crease and score lines and produce tension in the device.

4. A display device formed `from a dat blank of foldable material, said blank comprising a main body portion, a plurality of elongated extensions projecting from the main body portion of the blank, crease or score lines traversing the main body portion of the blank, crease or score lines extending longitudinally of said extensions in continuation of the crease or score lines of the body portion of the blank and in angular relation thereto, the elongated extensions being secured in a drawn-together position so as to circumflex said blank on said crease and score lines and produce 15 tension in the device.

' RICHARD EATON PAIGE. 

